Just Wine Club

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Client

Just Wine Club

wHAT WE DID

A rebrand worth raising a glass to

A rebranding programme from the ground up: a new identity, a unified messaging system, and a complete suite of in-store materials designed to convert casual wine shoppers into loyal members.

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New Vision

One number. One message. Everywhere.

We built the entire communication system around a single anchor: the number 8. Bold, oversized, and unmissable. It became both the value message and the visual identity of JWC. Every touchpoint reinforces the same proposition: enjoy an extra 8% off all wines.

Brand Systems

A system built for the shelf.

We built the entire communication system around a single anchor: the number 8. Bold, oversized, and unmissable. It became both the value message and the visual identity of JWC. Every touchpoint reinforces the same proposition: enjoy an extra 8% off all wines.

Same message, different energy.

Beyond the core "8% off" line, playful taglines like A Toast To 8% Off and Sip More With 8% Off gave the experience personality while keeping the value proposition front and centre.

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