Link
.svg)
FairPrice Group
Always Rewarding
How do you connect every day to effortless rewards? Link rebrand visualises its constant quest for everyday joys. The new identity features a new logo, visual identity and graphic system based on the idea of “Always Rewarding”.
With more than 2.4 million members, Link is one of Singapore’s most successful coalition rewards programme and rewards its shoppers every time they shop with Fairprice Group. The brand expresses the essence 'Always Rewarding' by stretching customer's dollars. The line is a “connecting thread” through the brand, running through both image and graphic, endlessly flowing into instant savings or points growth.
The Rebrand
Known for the success of its rewards programme, the real challenge was finding a better way to communicate its brand appeal succinctly and emotively. Hence Plus! rebrands to Link Rewards Programme to strengthen its offerings beyond groceries.
A Distinctive Style
To bring the brand to life, we developed a new series of illustrations tailored to each category, designed to be adaptable for updating communication assets when needed.
We convey the benefits of our program clearly and engagingly. From illustrations and photography to our tone of voice, we highlight the everyday wins that enrich people's lives.
Activations
projects
