PAUL Bakery
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PAUL Bakery
Campaigns for a full year
What started from a family-owned bakery in 1889 in France, PAUL is now recognized globally with stores all over the world. Every month they would curate new mouth-watering pastries and our role was to create visually enticing campaigns for each month for the whole year.
Working closely with the marketing team, we mapped out the campaign calendar for the full year. With this in place, we then began the creative process of determining what the concept and art style for each campaign should be.
Versatile design system
Visually representing a broad range of themes while still maintaining PAUL's brand identity was crucial. We developed a foundation that allowed the brand to shift and re-shape through a variety of themes and festivals.
From print to digital
We visited the retail space to understand where and what are the important touch points that will be visible to customers. With this learning, we applied the brand around the retail space to enhance customers' shopping experience. Lastly, we also created templates for social media platforms for our client to promote their products and services.
projects
