Swiss Butchery

• Brand Identity
• Retail Graphics
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Swiss Butchery


Building a brand for a gourmet supermarket

Swiss Butchery aims to bring a gourmet experience to their store with the freshest farm-to-table ingredients with in-house butchers to prepare the perfect cuts. We decided that the identity for this brand should be modern, sleek, and exclusive.

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How should it look?

Using black and gold as a foundation for colours, we complement them with more organic colours like red and brown textures to soften the overall look & feel. In the retail space, the darker colour scheme allows the products to stand out while still maintaining the brand's sleek identity.

Retail space
Full experience in every detail

The brand experience doesn't just stop at the logo or colour scheme. It is then taken to the retail space where the customers interact with the products. From loyalty cards to interiors. Every detail is designed with care.

From physical to digital space

We visited the retail space to understand where and what are the important touch points that will be visible to customers. With this learning, we applied the brand around the retail space to enhance customers' shopping experience. Lastly, we also created templates for social media platforms for our client to promote their products and services.

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Social Media

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